SHOW UP
IN SEARCH RESULTS
Get the best SEO training for small businesses
Get your website found on Google and Ai.
Increase your revenue.
Work on your business, not marketing.
You don’t need techy to get your website to show up online.
You need clarity, not confusion.
Outcomes, not tasks.
A framework for SEO in the Ai era, not from 30 years ago.
A SEO Course designed for business owners, not coders.
If SEO has felt confusing
or overwhelming—
it has been, until now.
There’s a lot of scattered, conflicting advice out there.
One person talks about keywords…
Another talks about GEO and AEO…
Another talks about backlinks…
Another shares ChatGPT SEO prompts…
It’s confusing, fragmented, no wonder you feel overwhelmed.
After years of helping her own business rank #1 in Google and AI results and watching creatives and small business owners simply ignore or shy away from SEO Mel Zaelich developed a completely new way to understand SEO.
A way that’s simple.
Outcome-based.
And built for how search works right now.
A Modern seo Framework for Modern Search
SEO has evolved, which means it’s time to rethink how you learn it. Mel Zaelich created the SEO STAR™ Framework to move you beyond outdated, overly technical checklists and toward the success factors that actually drive visibility in the AI era.
She took every SEO task: on-page optimization, technical fixes, keyword strategy, authority building, content creation, and trust signals and reframed them into three clear, easy-to-understand Success Factors: SEEN, TRUSTED, and RELEVANT.
Because, at the end of the day, every single SEO task lands in one of the three pillars.
The result is a modern framework that’s focused on meaningful outcomes, not confusing tasks which makes SEO simple, human, and very doable for small business owners.
the STAR™ Framework Is a Game-Changer FOR Small Business OWNERS
The SEO STAR™ Framework removes technical jargon, making SEO clear, simple, and rooted in the outcomes that actually matter: being Seen, Trusted, and Relevant.
The SEO STAR™ Masterclass is the only course that teaches SEO the modern way, making it the best SEO for small business owners, it cuts through the tech overload and giving you a clear, simple path to showing up in Google and in AI tools like ChatGPT, Claude, and Perplexity.
Two easy ways to learn SEO and boost your visibility.
SEO STAR™ Online Masterclass
The only SEO course created for small businesses and creatives that teaches the success-factor outcomes behind SEO, explaining the what, why, and how to boost visibility, build trust, and attract consistent organic traffic in the AI era.
Before Mel Zaelich taught SEO, she used these same strategies to grow her interior design business — earning national and local recognition and media features like these.
Notes from my SEO STAR & Designer Blueprint students...
WHAT OTHERS ARE SAYING
This has been so helpful. Thank you so much for creating this! – Karen, Toronto
Melanie's course was fantastic. She shares generously. It has definitely been a cheat code to accelerate my business. Highly recommend. — Tina, Atlanta
I purchased your course and loved ALL of it so much! — Shirley, Atlanta
IS YOUR HOMEPAGE
CAUSING YOU TO LOSE BUSINESS?
• Instantly improve your SEO
• How to keep visitors on your site longer
• How to turn browsers into buyers
• This reduces bounce rates
• Why your brand matters for SEO
Download the
“5 Biggest Homepage Mistakes” guide now
& start turning your website into your best source of business.
I get it .
YOU DIDN'T START A BUSINESS TO BECOME A MARKETING EXPERT ...
but here you are, wearing all the hats.
Being in control of your marketing is how you're in control of your success.
Sure, you could try to piece a SEO strategy together from disparate blogs, articles, and YouTube — but be honest with yourself, that’s not what you’d recommend. We know how those projects turn out.
You could give thousands of dollars per month to a SEO company —
and hope for the best.
Or, you could enroll in the best SEO course for small businesses — the SEO STAR™ Course. It's an easy-to-follow online SEO course that’s built for creatives, small business owners and entrepreneurs. We leave the overly technical speak at the door, and simply give you practical steps to teach you exactly how to show up online, get found by the right people, and finally be in control of your success.
Show up for yourself,
your business and your clients.